I build brands people believe in—and businesses that scale because of it.

Former Chief Brand and Marketing Officer at ARMRA and Sakara. Now partnering with executive teams and founders as a fractional CMO across brand, growth, and go-to-market. I’ve scaled teams, expanded channels, and built systems that turn attention into revenue.

A woman with shoulder-length blonde hair, wearing a white shirt, black jeans, and silver high heels, smiling and sitting on a pink velvet sofa against a white wall.

Impact

  • From early-stage to multi-eight figure revenue scale

  • Impacting $150M+ growth within multibillion-dollar product and service ecosystems.

  • Scaled marketing & creative organization from 5 → 30+ in 6 months

  • Led full-funnel channel expansion to increase awareness and LTV while lowering CAC (TV, podcast, DM, OOH, influencer, affiliate, paid digital/social)

  • Delivered lowest CPM campaigns in companies history through creative-led and cost-neutral partnership strategies

  • Built many content ecosystems across 4+ new platforms for multiple brands delivering over 450+assets a month to reduce cac and increase brand relevancy

  • Drove sustained high-frequency sales performance and brand demand

  • Delivered new product innovation for brands across completely new categories - Supplements, Beauty & Food

  • Launched in multiple national retailers across wellness, fashion lifestyle and beauty - Sephora, Ulta, Amazon, Wholefoods, Erewhon ++

  • Built teams using AI to drive speed, accuracy and effciency through creative, content, revenue and analysis

SAKARA
ARMRA
META
MAC COSMETICS
KIN EUPHORICS
TIFFANY
MECCA
BALA
BASK
QANTAS
ROXY QUIKSILVER
KATE SPADE
GOOGLE
MICHAEL KORS
RALPH LAUREN
COTTON ON
NARS
& More

A green plastic scoop filled with white powdery substance, resting on a surface covered with the same white powder.
A woman with dark hair and hoop earrings drinks from a glass of milk against a clear blue sky.
Billboard advertising a health supplement called ARMR. It features a man holding a container of ARMR colostrum on the left side, with a blue sky background, and a green cellular structure illustration on the right side. The text promotes the product'
Woman with dark hair in a yellow off-the-shoulder top holding a glass of water against a pink and purple sky at the beach.
A shirtless man with short hair and a necklace holding a white bottle of ARMA Health Revival supplement outdoors against a blue sky and rocky landscape.
A woman with curly hair is standing next to a sign that reads '#LoveNotLike' inside a heart shape.
Young woman with pink hair in a beige sweater holding her head with one hand and looking confused or worried.
Large billboard on a city sidewalk featuring two models with pink hair and jewelry, with the phrase "Return to Tiffany Love" and Tiffany & Co. branding, set against an urban backdrop.
Three smartphones displaying social media posts from Tiffany & Co., showcasing photos of women and quotes, with a pink case and white screen borders.
Kate Spade website homepage featuring a colorful spring 2019 campaign with three models peeking through torn paper, dressed in vibrant floral outfits.
Screenshot of a mobile app displaying four newsletter screens from Kate Spade, with a dark green background. The first newsletter features a woman in pink floral clothing, the second shows a collection of handbags with the text 'classic pieces new co
View of the entrance to MECCA, a cosmetics store in a shopping mall, with illuminated red sign and interior displays visible inside.
Person holding a sign that says 'MECCA' with a large red heart and exclamation mark
A woman with curly hair in a green fur coat stands in front of a flower shop, holding a clutch purse. Solange Knowles for Michael Kors
A long table with colorful flowers and various food dishes, set against white banners with text, with diverse women seated and engaged as if at a communal meal or celebration.
Large billboard advertisements on building construction site featuring diverse group of women eating and enjoying food, promoting SAKARA brand and plant-based meals.
A woman with curly red hair and freckles is holding a Sakara chocolate bar close to her cheek with her eyes closed.
A woman sitting outdoors on a chair, smiling with eyes closed, holding a bowl of salad on her lap, surrounded by greenery and pink flowering bushes on a sunny day.
Collection of skincare supplements and gummies, including black bottles labeled Sakara Daily Elixir, Cell Reset, Night Service, and Beauty Biome, along with white and green packets labeled Serene State and Metabolism Bite, and some green and red caps
A woman in a white tank top standing in front of an open refrigerator, holding a glass of orange smoothie and licking her finger. Miranda Kerr for Sakara
A large handbag covered with green leaves and surrounded by red and purple berries, displayed on a table at an exhibition with red lighting.
A colorful mural advertisement features two women holding glasses, promoting a product called Kin. The left woman, with dark skin and short hair, is smiling and holding a glass of red drink. The right woman, with curly hair and closed eyes, is holdin
Arrangement of flowers, vases, glass balls, and a bottle with a label on a pink surface with a dark background.
A collage of images including a hand holding a glass of dark cocktail with purple curtains in background, a pink cocktail with a yellow flower garnish, a collection of stationery and notebooks, two cocktails with ice on a golden fabric, three women s
A woman with light skin, wearing glasses, gold heart-shaped earrings, and a plaid shirt, smiling and holding a wine glass at a dinner party with floral arrangements and other guests in the background. Bella Hadid for Kin
Billboard advertisement for Kineuphorizs featuring a woman with curly hair holding a purple liquid drop and a purple bottle labeled 'Kin', with the tagline "The future of revelry is in our hands" and the website 'kineuphorizs.com'
Red lipstick on a vibrant, glittery red background
Close-up of a woman with dramatic makeup, earrings, and a veil, looking directly at the camera with a man behind her, both in a blue-tinted setting.
A woman with dark skin, styled in an elegant updo hairstyle, wearing sparkling earrings and layered pearl necklaces, with makeup including red lipstick, against a plain white background.
Open book on black background showing a drawing of a lion's head with a circular halo and golden body, with yellow eyes and detailed fur.
Open magazine pages featuring colorful tarot cards and articles on creation, intuition, power, and light with Gucci branding.
Open magazines spread out on a black surface, featuring colorful abstract art, a photograph of a person in a yellow outfit, and large text saying "People sometimes don’t realize how freely they actually are."
A woman with red hair wearing a yellow sweater and a fitness tracker on her left wrist, raising her arms against a blue sky, with a side graphic of the Wear OS by Google logo, a smartwatch displaying the time 10:10, and a red background.
A woman with long dark hair wearing a red dress and black watch standing against a bright blue wall.
A young man with glasses, wearing a blue polka dot shirt, posing smiling with one hand on his head against a yellow background.
Two women roller skating on a beachboardwalk in California, wearing swimsuits and knee-high socks with pink, blue, purple, and white stripes, carrying a towel and facing away from the camera.
Australian airline airplanes parked at an airport with a caption that reads "It's the spirit of Australia."
Group of smiling flight attendants and an airline spokesperson posing together in a promotional photo.
Two bottles of skincare products, one spray and one lotion, with yellow packaging and blue lettering that says 'coast,' set against a pink background.
Large billboard on a pink building featuring an advertisement for a spray product called 'hairs'. The ad shows a yellow spray bottle surrounded by pink splashes, set against a background of a beach scene with a woman sitting by the pool, mountains, a
Four spray bottles with their boxes behind them, containing different cleaning solutions in various colors, on a white surface with a plain white wall background.
Large digital billboard in front of Sephora store promoting a financial literacy campaign with the slogan, 'Get off to a smooth start.' First Aid Beauty
Person looking at flyers and posters with the slogan 'Get off to a smooth start' on a display board. The flyers are red and white, and the sign indicates a commitment of $1 million to pay off student debt. First Aid Beauty
Display of first aid and emergency equipment including a hydration station, a clear plastic bag with medical supplies, a red first aid vending machine, a red first aid capsule dispenser, and a red emergency telephone booth. First Aid Beauty
A brick wall with an advertisement poster promoting a student loan repayment program. The poster features two women smiling and has text that reads 'Get off to a smooth start,' 'We are committing $1 million to pay off student debt,' and 'Visit fabaid
A young woman with brown hair and light makeup, gazing at the camera, holding a NARS foundation bottle.
Close-up image of a woman with dark curly hair, gold hoop earrings, and a septum piercing, looking at the camera with a neutral expression, set against a white background with a large makeup product in the foreground. NARS
Screenshot of a website homepage titled 'Kingdom Supercultures' with navigation links 'What We Do,' 'What We Believe,' 'About Us,' and 'Contact Us.' The website features a description of their work in microbial communities and a colorful image of mic
Comparison of two poster covers for a publication titled "Kingdom: Supercultures." The left poster has an orange background with abstract circular images of different textures and the subtitle "Art in Nature." The right poster has a light background
Jewelry display with colorful flower-shaped necklaces, rings, and earrings on a bed of green leaves and vibrant flowers.
Book with an orange cover titled "Irene Ne" and nearby printed images and text, including a woman outdoors, a landscape, and colorful paper with lyrics or poem lines on a black background.
E-commerce website homepage featuring jewelry, including rings worn by a model and a display of necklaces and bracelets, with the text "New Arrivals."

 You can buy attention forever, or you can build a brand that earns it.

Most brands today are over-optimized and under-defined. They chase performance without building belief. They scale spend before they scale meaning. The brands that win do both. They are clear in what they stand for and disciplined in how they grow.

That intersection is where I work.

SERVICES

Brand Positioning
Define what a brand stands for and why it matters.

Brand Identity & Creative Direction
Build visual and verbal worlds that people want to be part of.

Go-To-Market Strategy
Launch with clarity, speed, and impact.

Growth & Channel Strategy
Expand beyond dependency channels into full-funnel systems that scale.

Content, Social & Influencer Systems
Create repeatable formats that drive both engagement and conversion.

Fractional CMO Leadership
Partner with founders to lead brand and marketing at a strategic and operational level.

  • A collage of wellness and health product packaging with a smiling woman's mouth and jewelry in the center, partly obscured by overlapping colorful geometric shapes.

    SAKARA

    Scaling a culturally iconic brand into a multi-dimensional growth business

    Learn More
  • A shirtless man with a muscular build and tan skin stands outdoors against a blue sky with some clouds and rocky landscape in the background. He holds a white supplement container labeled 'ARMRA' on his shoulder.

    ARMRA

    Scaling a modern wellness brand through brand-led, full-funnel growth

    Learn More
  • A woman with long, curly black hair, wearing a red fishnet top and matching shiny red skirt, posing against a white background, surrounded by a red border with black text celebrating MAC Viva Glam's 25th anniversary.

    MAC Cosmetics

    Repositioning a global legacy brand for a new generation

    Learn more
  • Woman roller skating on a beach in California, wearing socks, roller skates, a colorful swimsuit, and holding a yellow and white striped towel.

    Roxy

    Reigniting growth through insight-led brand repositioning

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  • Various floral arrangements, glass vases, and decorative objects on a white surface with a dark red background.

    Kin Euphorics

    Building a culturally defining brand at the intersection of wellness and social ritual

    Learn More